Klaus Meyer, a family-owned company steeped in the German tradition of hand-forged knives, wanted to rebrand its line of cutlery. Its cultural ethos combines high-precision production with traditional artisanship, continuing the high standard begun in its home town of Solingen (the “City of Blades”) over 200 years ago. The project objective: to create a new brand identity that reflects Klaus Meyer’s heritage of high-quality forged knives, and which resonates with both home and professional users.
This effort, in collaboration with PrivateBrand Solution, encompassed a logo exploration, package design, and collateral. The resulting brand look reinforces the tag line, “pursuing sophistication and sharpness all the time.”